Embrace holistic CRM.

Harness data insights.

Track the progress of strategic goals.

Ignite growth.

Issues you might be facing

As a small to medium size sports organization, you have a solid strategic plan, but you face challenges in execution due to the absence of a business analytics framework and the limited use of data-driven decision-making to drive revenue growth and achieve your goals. Some signs of this are

  • Fragmented CRM Approach: Your CRM lacks a holistic view across functions hindering effective communication and engagement with fans, sponsors, and stakeholders.

  • Limited Strategic KPIs: You measure success with metrics like email open rates and CTR, but you struggle to connect them to strategic objectives.

  • Underutilized Data: Data is not effectively utilized, resulting in missed opportunities for data-driven decision-making.

  • Lost Revenue due to Limited Insights: The absence of a robust analytics framework prevents meaningful insights for fan engagement, sponsorships, and revenue generation. Research shows analytics adoption correlates with 7.2% revenue growth, surpassing the industry average of 3%.*(Troilo et. al 2015)


Deliverables

  • Current State Analysis: Thoroughly analyze your organization's CRM approach, data utilization, and strategic alignment to identify areas for improvement.

  • Customized CRM & Analytics Framework: Develop a tailored analytics framework to leverage data-driven decision-making and drive revenue growth that fits your organization’s maturity.

  • Data Strategy: Create a robust strategy for effective data collection, analysis, and leveraging to empower informed decision-making and uncover untapped opportunities.

Outcomes

  • Revenue Growth and Sponsorship Opportunities: Leverage data-driven insights to optimize sponsorship strategies

  • Enhanced Fan Engagement and Retention: Utilize data analysis to understand fan preferences, and create personalized fan experiences,

  • Strategic KPI Alignment: Define key performance indicators (KPIs) that align with your strategic objectives to track progress and optimize revenue generation.

Format

Depending on the size of the organization it can take 3 to 5 weeks.

Week 1:

Kick-off Meeting: Align objectives, scope, and timelines.
Download the organization's strategy and engage key stakeholders.

Week 2-3:

Data Collection and Stakeholder Interviews: Gather relevant data sources and conduct interviews with key stakeholders from
sales, marketing, sponsorship, and operations.

Week 3-4:

Current State Analysis: Analyze collected data and stakeholder inputs to assess the organization's current state and identify gaps.

Week 4-5:

Data Strategy and Data Product Development: Develop a data strategy and recommend data products for improved decision-making and revenue growth

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